50 Blog Topics Marketers Could Write and Talk About

article

1 septembre 2008

You’ve started a company blog and/or podcast. What comes next? It’s not like someone gives you blog topics and an editorial calendar and suggests which one to post first. Well, here are 50 Blog topics marketers could write and talk about for their companies.

1. Tips and advice how to best use our products
2. Here’s how to solve your problem related to…
3. Complete installation instructions
4. What would you like to see in next year’s catalogue?
5. Our favourite projects over the coming months
6. Some tricks that might keep you from needing support
7. Reveal a mistake you made and the lessons you learned
8. We want to talk. How should we contact you? Where?
9. Five tips for getting more from your…
10. The best way to recommend an improvement to our product or service
11. Photos from our community meetup
12. What goes into our decision process
13. A tour of the plant, and a day in the life of your product
14. What it’s like to work for our company
15. We support these causes, and here’s why
16. Have you met our president ?
17. The next two years: how we grow with you
18. We want to come to work with you (and learn how we can help)!
19. Giving back to the community: our plan
20. What we worry about over the coming year
21. Here a story you want believe…
22. Can you recommend a better process for… ?
23. Befriend us at LinkedIn, Facebook…
24. Please suggest a worthy non-profit organization
25. We’re sorry, and here’s how we’ll handle things next time
26. How is the economy affecting us, and may be you
27. Here’s a list of the top…
28. Here how our industry is coping with…
29. Fourteen ways to customize your…
30. Here’s an issue affecting our industry, and here’s how you can get involved
31. Customer Profile – Mr. X
32. We have to comment on this article (or post)
33. What we think is unique about us. Do you agree?
34. Communities in your neighbourhood, and several on the Web
35. Your blog posts: Mr. Y suggests ways we could improve…
36. Other sources of relevant information in our industry
37. Meet our favourite customer service reps for the month of…
38. A survey… to better serve you
39. Vendors that serve us so we can help you
40. You often talk to our receptionist – get to know her better
41. Five promises we’ve kept over the last few years
42. The meaning of our slogan
43. Take a look at our new office in Toronto
44. Save energy and money with…
45. Growing up but staying fun
46. Here’s a post from a guest
47. This new service is a money saver
48. Where do we want to be in five years
49. Here’s a detailed case study about…
50. …

Remember the 4 Es… you have to:
- Educate your readers generously
- Entertain them
- Engage them (influence them to participate), and
- above all, Enrich their lives by saving them time, energy and/or money.

Do you have any suggestions to complete our list?

Source: in part from this Chris Brogan’s post.