Quality Web Content = Useful Content

But what is Quality Content?
Here’s an Interesting research from the Aberdeen Group on how web content management technology is transforming digital marketing. This is a gated report, so you’ll have to sign up to get it… but there is some quality information in here about the evolution of web content.

Portions of the report discuss the corporate goal of improving web content. Getting content is usually not the problem for businesses. Almost all organizations have truckloads of content. The challenge is taking information inside and around a company and creating valuable, relevant compelling content from that information.

On that note, the top three web content strategies for improving web content as discussed in this report are:

Improve quality of web content.
Use segmentation.
Integrate web content management strategies with other technologies.

Number one (improving the quality of web content) wins this battle in a landslide. And rightfully so.

The disconnect in most businesses is this: the average company still generates the majority of their web content/information focused on the company, brand products or services. That’s great for the few customers that know exactly what they want.

The rest of your customers and prospects are saying “I don’t care about your products and services. I care about myself and my personal and business needs.“

Are you among the 81% of businesses looking at improving the quality of your web content? Then create content that addresses what your customers care about. Solve their challenges. Solve their pain points. Be relevant. Become their trusted adviser. That’s how you will improve your web content.

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	Simon Hénault B.Comm, MBA - Profil LinkedIn
	Conseiller & formateur en développement des affaires Web pour professionnels et équipes de vente B2B - Expert LinkedIn - Réalisateur de contenu Web

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