Purple Cow (or Flagship) Content (part 1)

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17 juillet 2009

What is it?

As Seth Godin says in his book (Purple Cow): Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. A Purple Cow, though. Now that would be interesting.

The essence of the Purple Cow concept is that it must be remarkable. Godin says: My goal in Purple Cow is to make it clear that it’s safer to be risky – to fortify your desire to do truly amazing things. Once you see that the old ways have nowhere to go but down, it becomes even more imperative to create things worth talking about.

Products, services and techniques so useful, interesting, outrageous, and note-worthy that the market will want to listen to what you have to say. No, in fact, you must develop products, services, and techniques that the market will actually seek out.

The lesson here is simple: The more intransigent your market, the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.

Replace products, services or techniques by Content, and there you have it. To be interesting, viral worthy, your content has to be remarkable.

Here’s a very interesting white paper produced by Chris Garrett called Killer Flagship Content. Chris says: Flagship Content becomes the “go-to” resource for your niche. What is your blog known for? It could be a single post, a series of posts, an over-arching “message”. What ever it is, it has to standout from all the info. out there. When people visit your killer content and find it valuable, they will want to subscribe to your blog, sign up to your email list and come back again and again. And tell their friends. And buy your stuff.

Source: Chris Garrett’s Killer Flagship Content

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	Simon Hénault B.Comm, MBA - Corporate Journalist - LinkedIn Profile
	I help businesses in the production and delivery of content allowing them to be found on the Web, be perceived as experts, strengthen their clients relations and increase their revenues.