Purple Cow (or Flagship) Content (part 2)

Why create Outstanding Content?

As with most worthwhile endeavours, Flagship content is hard to produce. You need to put in the time and effort, and that is after thinking up a killer idea. Yes, it is hard work. But it is worth it, worth it in so many ways. Just off the top of my head there are several excellent benefits including:

Brand – Your blog gets known and and known for the right reasons (quality content).  It is far easier to get across all the great things your blog can do for people by showing rather than telling. Give people a great resource, demonstrate your value and expertise, get your blog known for doing good things.

SEO - Search engine performance - given prominence on your blog navigation and references in future posts promotes the post in the search engines, also this anchor content is more likely to be linked to by others.

Authority – There is so much value in being the source, tool, service or expert. Search engines love authorities as much as people do. When one resource stands out above the crowd it is that resource that gets all the attention, is seen as the go-to article and who’s author gets media attention.

Fame - Put your blog on the map - As well as being all the more likely to get attention from the bookmarking sites and a torrent of traffic your blog name will get known.

Visibility – Especially in more crowded niches it is difficult to stand out from the rest. Truly original and valuable flagship content can help you break through the noise. There is only space in peoples heads for one or two blogs in each category, make sure yours is number one choice every time.

Value – Some websites are liked. Others are loved. The most successful though are needed. Wouldn’t it be great to create a blog people can’t do without?

Longevity – Short term traffic boosts are all well and good but Flagship Content brings the good stuff. Long term, consistent, quality visitors, without having to rely on baiting, trickery or fickle search results. These visitors are usually referred by other bloggers, pre-sold on what you have to offer.

Viral Appeal - Something to recommend, something to remember, something to link to. Yes they could pass on your blog URL but anchor content gives people a “because”.

Marketability - On occasion you will need a “portfolio piece” - something representative of your blog or your work, pro blog gigs, book deals, media appearances, press releases …. You don’t always want to use your most recent post for this. A great flagship can sell a blog or your writing skills far better than asking the person to subscribe and read a while.

Convert Your Traffic – Traffic isn’t the only end point, if you are clever you can take these quality, pre-sold visitors and convert them into customers. They come, they see, they enjoy, they trust, they buy. Everyone’s a winner! Even if you have nothing to sell you can get them to subscribe to your RSS and email list.
As mentionned on POD Media’s home page: « High-quality, useful and relevant content builds trust. Relationships are built on trust. Relationships influence buying decisions. Buying decisions drive revenue. »

Related Contents:
Part 1 - What is it?
Part 3 - 10 Ingredients for Outstanding Content
Part 4 - 10 Outstanding Content Ideas

Source: Chris Garrett’s Killer Flagship Content

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Publié dans : ARTICLES, MARKETING PAR CONTENU / CONTENT MARKETING
Tags : flagship content, MARKETING PAR CONTENU / CONTENT MARKETING, Purple Cow