Purple Cow (or Flagship) Content (part 4)

10 Outstanding Content Ideas

1.   Your biggest tip
What one thing would you tell a newbie to your niche that will serve them best? What recommendations could you make to your peers to help them be better, more efficient, get superior results, save money, half their wasted time, be more fashionable, better looking, more popular, …

2.  Vision
Do you have a vision for your niche? What should the niche be like in an ideal world? In the past authors have been able to attract considerable attention and fame by crafting a well-thought-out manifesto, just ask the “cluetrain” guys.

3.  Guides, How-To and Tutorials
What steps or lessons do all new people need in your niche? Can you take a reader step by step through a process in pictorial or
video form? People love to learn new skills, make things, save money with DIY
projects, or just be entertained watching someone else do something cool.

4.  FAQs
Probably the easiest source AND content - a definitive FAQ can work extremely well. If questions are frequently asked then there is absolutely a need, so holding all the answers in one place will surely be a draw.

5.  Message
It might be a political message, a certain point of view, or something more simple. Many of my favourite blogs have the message “anyone can do this”, many tutorials take the same position, including this one you are reading now … obviously this needs to be backed up with the “how”.

6.  Research and Results
Ask your niche a burning question and compile the answers. Rinse and repeat. One of my past clients would receive millions of dollars worth of media exposure every year extremely cheaply by conducting a survey. The results were announced on national television news channels around the world, massive brand exposure that built and re-enforced authority.

7.  Jargon Buster
Many industries build up long dictionaries of jargon words, be the ultimate glossary. It is amazing how many links you will get just by having the best descriptions, interpretations and material. If you are feeling lazy, get your readers to contribute.
8.  Product Database - some sites have grown to prominence purely because of reader reviews, you don’t necessarily even have to do the reviews yourself (great keywords for Adsense too!)

9.  Case Studies
If you work in your niche, assuming you are successful, there should be many case studies you can draw on that will be a valuable education for your readers. Make a point of emphasising the lessons learned. Sometimes understanding how knowledge is and can be applied can be extremely useful to people learning something new. And of course it all helps show your authority and generate leads!

10. Resource Round-up
You don’t have to produce all the raw content yourself, collecting together the best resources from your niche and linking from one place could be an extremely valuable asset.

For best results take these ideas and see how you can twist, combine, extend, enhance or embrace them to make them truly your own. The more unique your idea and the better implemented the more chance of success you will have.

Related Contents:
Part 1 - What is it?
Part 2 - Why create Outstanding Content?
Part 3 - 10 Ingredients for Outstanding Content
17 types of posts / 50 post topics

Source: Chris Garrett’s Killer Flagship Content

Please visit our LinkedIn online training (free).

- Discutez de marketing Web au sein de Linked Québec, principale communauté d’affaires au Québec - pour vous inscrire;
- Faites-nous part de vos enjeux - formulaire.

	Simon Hénault B.Comm, MBA - Profil LinkedIn
	Conseiller & formateur en développement des affaires Web pour professionnels et équipes de vente B2B - Expert LinkedIn - Réalisateur de contenu Web

Publié dans : ARTICLES, MARKETING PAR CONTENU / CONTENT MARKETING
Tags : flagship content, MARKETING PAR CONTENU / CONTENT MARKETING, Purple Cow