Are Your Clients and Partners on LinkedIn?

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16 décembre 2009

LinkedIn has “The world largest audience of affluent, influential professionals” according to Nielsen Online (1). More than 55 million people are now on LinkedIn: a little more than half are from the States and close to 300,000 are within a 160 km radius from Montreal. LinkedIn members simply doubled in 2009! Here are some of the Statistical Highlights on LinkedIn:

Average Age: 43
Male / Female: 54% / 46%Average Household Income: $107,278
Average Household Income $100k+ 51.8%
Average Household Income $150k+ 23.1%

Senior-Level Management:

EVP/SVP/VP 6.2%
Senior Management: 14.1%
Middle Management: 32.1%

LinkedIn has an Engaged and Active Audience (2):

Over 450 million page views per month
Over 560,000 professionals visit the LinkedIn homepage on a typical day
42 page views per member per week

Other stats:

54% of users are male
34% own a smart phone or PDA
80%+ are college graduates
A new member joins every second
Executives from every Fortune 500 company are members

LinkedIn may be a social network, but it does not focus on the social aspect of your life - not at all. LinkedIn is designed to make the aspects of professional networking less time-consuming and very powerful, namely as you can tap the connections of people you know.

LinkedIn is a platform to give you visibility, connect with others - current and potential clients, partners and employees, help others and be helped by them. All in all, LinkedIn allows you to make you more effective in your business or career development efforts.

Now, the question is: Are your potential clients, partners and employees on LinkedIn? Chances are, they are… or they will be…

(1) Source: http://advertising.linkedin.com/audience/ & Nielsen Online @Plan, Summer 2009
(2) Although it’s been proven that 70% of LinkedIn users are passive… which makes me think of the book «I’m on LinkedIn… now what?» which could have been, «I’m on LinkedIn… so what?»

This free LinkedIn podcast serie may help you become an active LinkedIn user (most popular French LinkedIn e-training): http://bit.ly/5y6YxE

WELCOME TO THE LINKED QUEBEC GROUP: http://bit.ly/6l4Gan

If you find Content Marketing interesting, you can…
- Subscribe to receive advice by Email or RSS Feed;
- Join the LinkedIn group Marketing par contenu; or
- Tell us about your challenges (form).

For more info. on LinkedIn and how to use it, click here.

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