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Résultat(s) pour la catégorie ‘ARTICLES’

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Pour capter l’attention des internautes : texte ou multimédia ?
Lors de l’évènement Macworld 2008, Steve Jobs, avait mentionné : “people don’t read anymore. In fact, 40% of the people in the U.S. read one book or less last year.” C’est indéniable : nous lisons moins de livres et de journaux. Ceci dit, je crois toutefois que vous et moi, nous lisons plus qu’avant. Pourquoi ? Parce que l’évolution rapide et la vive concurrence des marchés nous incitent à se tenir au fait, à être au courant de tout et donc à s’informer constamment. Parallèlement (et heureusement), le nombre de sites, de portails et de blogues (1) offrant des informations pertinentes a explosé au cours des dernières années….
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Purple Cow (or Flagship) Content (part 4)
10 Outstanding Content Ideas

1.   Your biggest tip
What one thing would you tell a newbie to your niche that will serve them best? What recommendations could you make to your peers to help them be better, more efficient, get superior results, save money, half their wasted time, be more fashionable, better looking, more popular, ……

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Purple Cow (or Flagship) Content (part 3)
10 Ingredients for Outstanding Content

You now know what outstanding content is (part 1), and why it is so useful (part 2). Practically though, how do you define, recognise and most of all produce outstanding content? Here are 10 common ingredients:…

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Purple Cow (or Flagship) Content (part 2)
Why create Outstanding Content?

As with most worthwhile endeavours, Flagship content is hard to produce. You need to put in the time and effort, and that is after thinking up a killer idea. Yes, it is hard work. But it is worth it, worth it in so many ways. Just off the top of my head there are several excellent benefits including:…

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Purple Cow (or Flagship) Content (part 1)
What is it?

As Seth Godin says in his book (Purple Cow): Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. A Purple Cow, though. Now that would be interesting….

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Comment rédiger vos textes pour développer votre lectorat ?
Le Web contient des millions de billets et d’articles. Or, comment développer votre lectorat ? En plus de traiter de sujets pertinents (lire l’article : De quels sujets traiter ? ), vos textes doivent être percutants, attrayants, approfondis et objectifs….
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How Should You Write Your Texts to Increase Readership?
There are millions of posts and articles on the Web. So, how do you get more readers? In addition to relevant topics, (see blog - What Should You Talk About), your texts must be compelling, attractive, in depth, and objective….
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What Should You Talk About?
Every industry has its problems and solutions, its tips, and its news… Theoretically, you could discuss hundreds of topics. But which topics will really get the attention of your target customers and will help increase your sales? Here are four steps that will help you decide on the best topics and the most appropriate means for transmitting your information….
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De quels sujets traiter ?
Chaque industrie comporte ses problèmes et ses solutions, ses trucs et astuces, ses nouvelles… En théorie, vous pourriez traiter de centaines de sujets. Mais lesquels vous permettront de capter réellement l’attention et l’intérêt des clients ciblés et contribueront à faire progresser vos ventes ? Voici quatre étapes qui vous permettront de cerner les meilleurs sujets et de choisir le mode de transmission le plus approprié….
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