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Résultat(s) pour la catégorie ‘MARKETING PAR CONTENU / CONTENT MARKETING’

article
20 octobre 2008


Why Content Marketing?
More than ever, content marketing is a winning strategy. Why? First, because it yields significant benefits. The forwarding of truly relevant and useful information :
1. favours the dialogue and strengthens ties with existing clients, thereby enhancing cross-selling and client retention;
2. increases visibility and initiates a relationship of trust with potential clients, thereby driving business development, and…
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article
19 octobre 2008


Pourquoi le marketing par contenu ?
Plus que jamais, le marketing par contenu est une stratégie gagnante. Pourquoi ? Parce que ses retombées sont importantes. La transmission d’information véritablement pertinente et utile…
1. favorise le dialogue et renforce les liens avec les clients actuels, donc rehausse les ventes croisées et la rétention de la clientèle;
2. accroît la visibilité et permet d’amorcer une relation de confiance avec les clients potentiels, donc favorise le développement des affaires….
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article
1 octobre 2008


Good News In Bad Times For Digital Marketing
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy, more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spending….
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article
1 septembre 2008


17 Types of Posts / 50 Post Topics
You’ve started a company blog and/or podcast. What comes next? It’s not like someone gives you blog topics and an editorial calendar and suggests which one to post first. Well, here are 17 types of posts and 50 Blog topics marketers could write (post) and talk about (podcast or video). Indeed, it’s becoming ever easier to integrate either podcasts or videos clips into your posts and they are also a great way to offer something a little extra to your readers. …
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article
1 août 2008


Top 10 Content Marketing Lessons From Practitioners
1. Only content that is intrinsically valuable to your customers will work as a core component of your content strategy. Therefore, you must have a thorough understanding of your customers’ problems and challenges to create content that is truly relevant to them….
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article
16 juillet 2008


How to Optimize Delivery of Your Content?
After you create your communication tools and put them in your Information Centre, you must ensure that your customers learn about them. Here are the possible ways you can reach your various audiences:…
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article
15 juillet 2008


Comment optimiser la diffusion de votre contenu ?

Une fois vos outils de communication réalisés et intégrés dans votre Centre d’information, vous devez vous assurer que vos clients en prendront connaissance. Voici les possibilités dont vous disposez pour rejoindre :…

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article
5 juillet 2008


Business Case – Content Marketing for Manufacturers
Rockwell Automation - A global manufacturer goes way beyond promoting its products and services to explaining how it provides solutions….
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article
1 juillet 2008


Business Case – Content Marketing for Law Firms
UK Law Firm Uses Content Marketing to Build Powerful New Brand - read what they have done and the results they got…
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article
1 avril 2008


What Should You Talk About?
Every industry has its problems and solutions, its tips, and its news… Theoretically, you could discuss hundreds of topics. But which topics will really get the attention of your target customers and will help increase your sales? Here are four steps that will help you decide on the best topics and the most appropriate means for transmitting your information….
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