(PODCAST) Nos rédacteurs, scripteurs et intégrateurs multimédias contribueront à la réalisation de vos outils de communication, lesquels seront intégrés dans un Centre d’information personnalisé à votre image, semblable à celui-ci. Ce Centre d’information, nos relationnistes et votre propre équipe optimiseront ensuite la diffusion de vos messages.

Nos outils sont aussi faciles à utiliser. Vous pouvez rédiger et intégrer vos textes vous-mêmes, si vous le désirez. Quant à la réalisation d’un podcast, plutôt que d’enregistrer la narration dans notre studio ou de retenir les services de narrateurs professionnels, vous pouvez simplement laisser un message téléphonique et POD Média se chargera du reste (tel fut le cas pour ce podcast).

Je vous invite à cliquer sur les liens ci-dessous pour obtenir plus d’information au sujet de notre offre.
Bonne navigation,

Simon Hénault
Président

Page 2.
Podcasts
Centre d’information

Pages 3. et 4. Notre approche

Pages 5. et 6.
Qu’est que le marketing par contenu ?
Pourquoi le marketing par contenu ?
De quels sujets traiter ?

Pages 7. et 8.
Exemples :
Home Depot - conseils en matière de rénovation
Pepper Hamilton (US Law Firm) - podcasts sur divers sujets
Banque Scotia - podcasts traitant de conseils financiers

Autres exemples :
Whirlpool - podcasts : The American Family
Dell - blogue, podcasts et vidéos sous divers thèmes
Procter and Gamble - blogue : La vie simplifiée
Pinsent Masons (UK law firm) - nouvelles et conseils légaux (incluant podcasts)

Études de cas :
Pinsent Masons accroît ses revenus par le biais du marketing par contenu
Un manufacturier renforce ses relations d’affaires grâce au marketing par contenu

Article relié : Podcasts - Why They Matter to Your SME

Page 9.
Réalisation de votre contenu
Pourquoi des podcasts pour votre PME ?
Présentations Web

Page 10. Intégration de votre contenu dans un Centre d’information

Page 12. Diffusion de votre contenu

Page 13. Entretien de la conversation

Page 15. Contacts

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	Simon Hénault
	Contenu Web : de la réalisation à la diffusion. Tél. : 514 871-3202 / 1 866 902-3202 – poste 1 Courriel - Site Web - Offre

Our tools are just as easy to use. You can write and integrate your texts yourselves, if you wish. And to produce a podcast, instead of recording the narration in our studio or retaining the services of professional narrators, you can simply leave us a telephone message and POD Media will look after the rest (which was the case for the French version of this podcast).

I invite you to click on the links below for further information about our offering.

Happy surfing!

Simon Hénault
President

Page 2.
Podcasts
Information Centre

Pages 3. and 4. Our Approach

Pages 5. and 6.
What is Content Marketing?
Why Content Marketing?
What Should you Talk About?

Pages 7. and 8.
Examples:
Home Depot - Renovation tips
Pepper Hamilton (US Law Firm) - Podcasts on various subjects
Banque Scotia - Financial advice podcasts

Other Examples:
Whirlpool - Podcasts: The American Family
Dell - Blog, podcasts and videos on various subjects
Procter and Gamble - Blog: Home Made Simple
Pinsent Masons (UK law firm) - Legal news and advice

Case Studies:
Pinsent Masons increases revenues through content marketing
Business Case – Content Marketing for Manufacturers

Page 9.
Production of your Content
Podcasts - Why They Matter to Your SME
Web Presentations

Page 10. Integrating your Content into an Information Centre

Page 12. Delivery of your Content

Page 13. Keep the Conversation Going

Page 15. Contacts

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If you have any questions, comments or additions with respect to this content,
please click on Comment (Commentez). We will be pleased to read and answer them.

	Simon Hénault
	Web Content - From Production to Delivery. Tel.:  514 871-3202  /  1 866 902-3202  – ext. 1  Email - Website - Proposal

Here are 6 ways that content marketing will help get all of us through the recession:

1. Develop a deep understanding of your customers and what is most important to them.  Determine what problems are most vexing and what solutions they require.  Make sure that this understanding informs every element of your content marketing as well as your more traditional marketing and advertising efforts.

2. Be certain that your website is customer centric and loaded with content that positions you as a trusted provider.  If your website bereft of content and if it is all about you, it’s essential that you perform an emergency webectomy followed by content replacement surgery.  Your website is your most important sales and marketing tool.  You must do whatever it takes to transform it into a content marketing weapon.

3. Either begin a blog or integrate a blog into your existing website.  Your blog will serve as your best way to connect with your customers by demonstrating that you are open to a two-way dialogue, that you are authentic, and that you have an individual or company personality with which they want to engage.

4. Either start a customer centric eNewsletter or transform the one you have so that it reaches out consistently to your best customers and prospects.  A content rich eNewsletter enables you to direct targeted messaging either to all of your customers or to appropriate demographics.

5. Unless you and your team have the time and talent to do all of the preceding by your selves, bring in experts to help you make the content marketing transformation.  You almost certainly possess a body of essential knowledge within your organization that can be translated into content that will be relevant and valuable to your customers.  That translation is difficult unless you have strong editorial skills.  Although you may not need long-term help, you will almost certainly need assistance in making the transition to a complete content marketing strategy. 

6. Make sure that every piece of marketing and advertising you do motivates your customers and prospects to visit your new content rich website.  Of course. your ultimate objective is to have them contact you or to visit you in person.  But most prospects won’t make that immediate step.  They will check out your website and if it proves you to be a trusted source of information and by implication of products and services, you will soon receive that phone call or that in person visit.

We may be in for a very tough downturn.  You may have very limited marketing resources.  In both cases, your most important investment both for the short in for the long term will be in developing and deploying content marketing strategy that connects you to your customers and prospects. 

Source : Newt Barrett - Content Marketing Today Blog

Related content:
What Should You Talk About?
Good News In Bad Times For Digital Marketing
Top 10 Content Marketing Lessons From Practitioners

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If you have any questions, comments or additions with respect to this content,
please click on Comment (Commentez). We will be pleased to read and answer them.

	Simon Hénault
	Web Content - From Production to Delivery. Tel.:  514 871-3202  /  1 866 902-3202  – ext. 1  Email - Website - Proposal

 

 

Profil LinkedIn de Farid Mheir
Profil LinkedIn de Simon Hénault

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	Simon Hénault
	Contenu Web : de la réalisation à la diffusion. Tél. : 514 871-3202 / 1 866 902-3202 – poste 1 Courriel - Site Web - Offre

If you continuously push out content on your blog (or other platform) while ignoring the comments and emails that you receive from your users or customers then you are not having a conversation, you are broadcasting a message.

A broadcast is the one way flow of information.  A broadcast is a commercial or a flyer on your car.  If you are seeking to become an active contributor in the social media space then you need to make sure that your conversations don’t turn into broadcasts.  The conversations are where the value is, learning from your users, sharing ideas/information, getting feedback, and building relationships.

So how do you make sure that your conversations don’t turn into broadcasts?

• Respond to all of your comments and emails, and when I say respond, I mean put some thought into it, add value where you can.
• Facilitate conversations and discussions by asking your readers and customer’s questions, ask for feedback, ask how you can improve, and ask what your readers and customers think of a particular topic/issue/tool.
• Thank your customers and readers for the time they are spending on interacting with you; show them that you care and that you appreciate them.
• Respect your customers and your readers by not sending out spam or unsolicited communication.
• Get to know your customers/readers, who are the active ones, who aren’t?
• Encourage new members to comment and interact again.  When I receive a new comment/email from someone, I thank them and then tell them that I look forward to hearing more from them.
• Offer your customers/readers the opportunity to become a part of your brand, let them share their expertise; perhaps let them write a guest post. 
• Participate in other discussions and communities that are outside of your blog.  Find other industry related blogs and comment on them, ask questions, get feedback, encourage dialogue. 

What are some of your ideas on making sure that your conversations don’t turn into broadcasts?

Source : Jacob Morgan’s blog

Related content:
What Should You Talk About?
Good News In Bad Times For Digital Marketing
Top 10 Content Marketing Lessons From Practitioners

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If you have any questions, comments or additions with respect to this content,
please click on Comment (Commentez). We will be pleased to read and answer them.

	Simon Hénault
	Web Content - From Production to Delivery. Tel.:  514 871-3202  /  1 866 902-3202  – ext. 1  Email - Website - Proposal

 

 

 

Podcasts are increasingly used by organizations of all sizes. Why? Compared with text, voice provides a more personal dimension and immediately creates a closer relationship. Compared with video, recording a podcast is less demanding (requiring neither acting talent, cameraman, lighting, nor a teleprompting) – and hence less costly, cuts are seamless, no streaming problems regardless of the Internet connection…). I invite you to read various articles highlighting the benefits and the use of podcasts by many well-known organizations.

There are now numerous podcast directories: Yahoo, Podcast alley, Podcast.net, Podcast.com… and of course iTunes. The June 2005 iTunes release really changed the podcast industry. For the first time, podcasts were marketed to millions of iPod fans. Only days after the release, podcast subscription reached one million!

Indeed, this little industry is maturing: eMarketer estimates that the U.S, podcast audience will grow by 23% annually, from 28 million listeners in 2008 to 65 million by 2012, among which 25 million individuals will listen to one or more podcast(s) per week. 

Companies have stopped using faxes to reach their customers, and are slowing down on emails and advertising. Why? Because they reach and connect less and less with their customers through these means. Podcasting finally puts a person behind your website and your offering, allowing you to establish a real connection with your audience. For Canadian companies, more so for Quebec-based ones, podcasting is still an innovative way to communicate. In fact, chances are nobody in your niche is doing it… Take the lead, be the first and the best at it, and benefit from that first-come advantage.

Here are sev eral benefits of using podcasting:
1. an additional communications tool to your marketing mix
2. increased Internet visibility to your target market
3. increased Internet visibility from search engines
4. increased Internet visibility and traffic from RSS, blog and podcasting directories
5. communication medium more human and powerful than text
6. increased mind share from your target market since people can listen to it on the go, even while doing other things
7. improved level of perceived expertise from your target market

Podcasts are now so easy and inexpensive to produce that SMEs should follow suit and benefit in turn from this human communications tool. Some of the above benefits might seem questionable to you, but in fact, podcasting might be just right for your business and give you the edge you are looking for.

Podcasting examples:
• Scotiabank - Find the Money podcast (one million subscribers)
• Whirlpool - The American Family podcast
• Pepper Hamilton LLP - POD Center

POD Media podcasting examples :
• Interview (français)
• Product description (français) (recorded by phone)

Related content:
What Should You Talk About?
How to Keep the Conversation Going?
A Law firm using podcasting with great success
Dynamisez votre marketing avec une présentation Web
Good News In Bad Times For Digital Marketing

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If you have any questions, comments or additions with respect to this content,
please click on Comment (Commentez). We will be pleased to read and answer them.

	Simon Hénault
	Web Content - From Production to Delivery. Tel.:  514 871-3202  /  1 866 902-3202  – ext. 1  Email - Website - Proposal

3. helps train your employees, thereby promoting personnel productivity and retention.

What is more, if you succeed in being recognized as an expert in your industry segment, you will benefit from:
▪ increased media exposure;
▪ an active referral network (viral marketing); and,
▪ many speech and publication opportunities

Content marketing is emerging in reaction to a very different environment:

▪ Today, people are solicited by approximately 3,000 marketing messages per day.

▪ Too much choice, too much competition, too much noise. Consequently, traditional media are fast losing ground.

▪ More than 90% of buyers first turn to the Internet to initiate their B2B buying process.

▪ Internet users find little objective and useful information; rather, the sales messages they come across contribute to their confusion.

▪ The Internet enables any organization to become a publisher of value-added content, the No. 1 criterion of good search marketing in search engines.
It is therefore not surprising to see that the value of projects related to the production and delivery of content is growing by more than 20% annually. Many large-scale organizations, such as Costco (advice for SMEs), Metro (recipes), and Home Depot (renovation & decorating), Van Houtte (coffee related info.)…, publish magazines dealing with relevant topics for their clients. Even more of them successfully deliver Web content, including:
• Scotiabank (1 million subscribers) Find the Money podcast
• Whirlpool—The American Family podcast
• Pepper Hamilton LLP—podcasts
• Dell—blog, podcasts, and videos on several topics
• Torys LLP—videos
• Procter and Gamble—The Home Made Simple blog-

In addition, content marketing is not only an efficient way to attract, convert and earn clients’ loyalty, it is also more cost-effective than traditional marketing/advertising.

Related content:
What is Content Marketing?
How to optimize delivery of your content?
Business Case – Content Marketing for Professional Firms
Business Case – Content Marketing for Manufacturers

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If you have any questions, comments or additions with respect to this content,
please click on Comment (Commentez). We will be pleased to read and answer them. 

	Simon Hénault
	Web Content - From Production to Delivery. Tel.:  514 871-3202  /  1 866 902-3202  – ext. 1  Email - Website - Proposal

3. et contribue à la formation des employés, donc favorise la productivité et la rétention du personnel.

Qui plus est, si vous parvenez à être reconnu à titre d’expert dans votre secteur d’activités, vous bénéficierez :
• d’une visibilité accrue dans les médias ;
• d’un réseau de référencement actif (marketing viral) ; et
• de multiples tribunes et de possibilités de publications.

Le marketing par contenu émerge en réaction à un environnement fort différent :

• Les gens sont aujourd’hui sollicités par près de 3 000 messages de marketing par jour.

• Trop de choix, trop de concurrence, trop de bruit. Conséquence : les médias traditionnels sont en perte de vitesse importante.

• Plus de 90 % des acheteurs se tournent d’abord vers l’Internet pour entreprendre leur processus d’achat B2B.

• Les internautes trouvent peu d’informations objectives et véritablement utiles publiées par les entreprises, mais plutôt des messages de vente contribuant à leur confusion.

• L’Internet permet à toute entreprise de devenir un éditeur de contenu à valeur ajoutée, premier critère d’un bon référencement dans les moteurs de recherche.

Par conséquent, il n’est pas surprenant de constater que la valeur des projets liés à la réalisation et à la diffusion de contenu augmente de plus de 20 % par année. Nombres d’entreprises d’envergure, telles que Costco (conseils aux PME), Metro (recettes), Home Depot (réno. et déco.), Van Houtte (info. reliée au café)…, publient des revues traitant de sujets utiles pour leurs clients. Encore plus nombreuses sont celles qui diffusent du contenu Web avec succès, telles que :
  • Banque Scotia (1 million d’abonnés) - balado Trouver l’argent, transcription
  • Whirlpool - balado : The American Family
  • Pepper Hamilton LLP - balado
  • Dell - blogue, balado et vidéos sous plusieurs thèmes
  • Torys LLP - vidéos
  • Procter and Gamble - blogue La vie simplifiée

Qui plus est, le marketing par contenu est non seulement efficace pour attirer, convertir et fidéliser vos clients, il est aussi plus économique que le marketing traditionnel/publicité.

Contenus relatifs :
Qu’est-ce que le Marketing par contenu ?
Comment optimiser la diffusion de votre contenu ?
Business Case – Content Marketing for Professional Firms
Business Case – Content Marketing for Manufacturers

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Cliquez sur Commentez (Comment). Il nous fera plaisir de les lire et d’y répondre.

	Simon Hénault
	Contenu Web : de la réalisation à la diffusion. Tél. : 514 871-3202 / 1 866 902-3202 – poste 1 Courriel - Site Web - Offre

“In this economic climate, marketing executives are seeking accountability and measurable results,” said Mike Iaccarino, CEO of Epsilon. “Data-driven marketing is an increasingly important component of corporate marketing campaigns as senior marketers employ sophisticated segmentation strategies to recruit and retain customers.”

All of this taken from the recently released, CMO Survey by Epsilon (PDF download). You can catch the top-level news byte from Marketing Charts here: Economy Shrinking 65% of CMO Ad Budgets, Money Shifts Toward Digital.

When General Motors made the announcement earlier in the year that they would be shifting half of their three billion dollar advertising budget online, many advertising pundits felt it was an act of trying to get “more bang for the buck.” When, in reality, GM had done their homework and learned that people were now making the final purchase decision for an automobile online. To further validate this, a senior Ford marketing executive recently told me that they don’t call them “test drives” anymore. They’re called “confirmation drives.” More and more people are going well beyond basic online research when looking at purchasing a new vehicle.

Reading posts on the economy and how it will affect marketing is almost as depressing as watching Wall Street. Digital Marketing could well be one of the main industries that will benefit from this downturn, and when things turnaround (they always do), we can all be hopeful that Digital Marketing will lead the brand and advertising strategy. While Iaccarino from Epsilon points to “accountability and measurable results” as the driving force, Marketers tend to be into trying newer channels as well - perhaps in hopes of finding more ROI.

More from the CMO Survey:
- Social computing (including word of mouth, social networking sites, viral advertising, etc.) was the most popular emerging channel with 42% of marketing executives expressing interest in adding it to their marketing mix.
- Blogs were the second-most-popular emerging channel, with 35% of marketers expressing desire to use them and 19% already using them.
- Almost one-third of CMOs mentioned podcasting as an area of interest, with 31% interested in adding it to their marketing mix and 18% already having done so.
- 29% are interested in Mobile Devices (phones/PDAs) and 22% have added them to their marketing mix.

Overall, it’s a silver lining for a very dark cloud cluster… one that doesn’t seem to be going away anytime soon (bailout or not).

Source : Twist Image Blog

Related content:
Top 10 Content Marketing Lessons From Practitioners
What is Content Marketing?
Why Content Marketing?
How to optimize delivery of your content?

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If you have any questions, comments or additions with respect to this content,
please click on Comment (Commentez). We will be pleased to read and answer them.

	Simon Hénault
	Web Content - From Production to Delivery. Tel.:  514 871-3202  /  1 866 902-3202  – ext. 1  Email - Website - Proposal

1. Tips and advice how to best use our products
2. Here’s how to solve your problem related to…
3. Complete installation instructions
4. What would you like to see in next year’s catalogue?
5. Our favourite projects over the coming months
6. Some tricks that might keep you from needing support
7. Reveal a mistake you made and the lessons you learned
8. We want to talk. How should we contact you? Where?
9. Five tips for getting more from your…
10. The best way to recommend an improvement to our product or service
11. Photos from our community meetup
12. What goes into our decision process
13. A tour of the plant, and a day in the life of your product
14. What it’s like to work for our company
15. We support these causes, and here’s why
16. Have you met our president ?
17. The next two years: how we grow with you
18. We want to come to work with you (and learn how we can help)!
19. Giving back to the community: our plan
20. What we worry about over the coming year
21. Here a story you want believe…
22. Can you recommend a better process for… ?
23. Befriend us at LinkedIn, Facebook…
24. Please suggest a worthy non-profit organization
25. We’re sorry, and here’s how we’ll handle things next time
26. How is the economy affecting us, and may be you
27. Here’s a list of the top…
28. Here how our industry is coping with…
29. Fourteen ways to customize your…
30. Here’s an issue affecting our industry, and here’s how you can get involved
31. Customer Profile – Mr. X
32. We have to comment on this article (or post)
33. What we think is unique about us. Do you agree?
34. Communities in your neighbourhood, and several on the Web
35. Your blog posts: Mr. Y suggests ways we could improve…
36. Other sources of relevant information in our industry
37. Meet our favourite customer service reps for the month of…
38. A survey… to better serve you
39. Vendors that serve us so we can help you
40. You often talk to our receptionist – get to know her better
41. Five promises we’ve kept over the last few years
42. The meaning of our slogan
43. Take a look at our new office in Toronto
44. Save energy and money with…
45. Growing up but staying fun
46. Here’s a post from a guest
47. This new service is a money saver
48. Where do we want to be in five years
49. Here’s a detailed case study about…
50. …

Remember the 4 Es… you have to:
- Educate your readers generously
- Entertain them
- Engage them (influence them to participate), and
- above all, Enrich their lives by saving them time, energy and/or money.

Do you have any suggestions to complete our list?

Source: in part from this Chris Brogan’s post.

Related content:
What Should You Talk About?
Top 10 Content Marketing Lessons From Practitioners
How to optimize delivery of your content?

Subscribe free of charge to receive other tips and advice by Email or RSS feed

If you have any questions, comments or additions with respect to this content,
please click on Comment (Commentez). We will be pleased to read and answer them.

	Simon Hénault
	Web Content - From Production to Delivery. Tel.:  514 871-3202  /  1 866 902-3202  – ext. 1  Email - Website - Proposal