Résultat(s) taggés avec ‘Content Marketing’
article
5 novembre 2008 par Simon Hénault
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Crank up your communications now. Don’t dial back your efforts.
The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over….
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Tags: Content Marketing, customer centric, recession
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article
27 octobre 2008 par Simon Hénault
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With podcasts, you can reach your audience through the use of voice. They’re much like your own radio show but listeners can tune in any time they want to. Being able to express emotion and bring personality to your marketing communication can be very powerful. From public relations, customer relationship management, thought leadership, branding, training, to generating leads and sales, all can be done through podcasting. …
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Tags: balado, Content Marketing, podcast
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article
20 octobre 2008 par Simon Hénault
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More than ever, content marketing is a winning strategy. Why? First, because it yields significant benefits. The forwarding of truly relevant and useful information :
1. favours the dialogue and strengthens ties with existing clients, thereby enhancing cross-selling and client retention;
2. increases visibility and initiates a relationship of trust with potential clients, thereby driving business development, and…
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Tags: Content Marketing, Marketing par contenu
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article
19 octobre 2008 par Simon Hénault
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Plus que jamais, le marketing par contenu est une stratégie gagnante. Pourquoi ? Parce que ses retombées sont importantes. La transmission d’information véritablement pertinente et utile…
1. favorise le dialogue et renforce les liens avec les clients actuels, donc rehausse les ventes croisées et la rétention de la clientèle;
2. accroît la visibilité et permet d’amorcer une relation de confiance avec les clients potentiels, donc favorise le développement des affaires….
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Tags: Content Marketing, Marketing par contenu
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article
1 septembre 2008 par Simon Hénault
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You’ve started a company blog and/or podcast. What comes next? It’s not like someone gives you blog topics and an editorial calendar and suggests which one to post first. Well, here are 50 Blog topics marketers could write and talk about for their companies. …
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Tags: Content Marketing, Marketing par contenu
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article
1 août 2008 par Simon Hénault
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1. Only content that is intrinsically valuable to your customers will work as a core component of your content strategy. Therefore, you must have a thorough understanding of your customers’ problems and challenges to create content that is truly relevant to them….
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Tags: Content Marketing, Marketing par contenu
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article
16 juillet 2008 par Simon Hénault
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After you create your communication tools and put them in your Information Centre, you must ensure that your customers learn about them. Here are the possible ways you can reach your various audiences:…
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Tags: channels, Content Marketing, delivery
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article
5 juillet 2008 par Simon Hénault
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Rockwell Automation - A global manufacturer goes way beyond promoting its products and services to explaining how it provides solutions….
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Tags: Content Marketing, Marketing par contenu
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article
1 juillet 2008 par Simon Hénault
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UK Law Firm Uses Content Marketing to Build Powerful New Brand - read what they have done and the results they got…
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Tags: Content Marketing, Marketing par contenu
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article
1 mai 2008 par Simon Hénault
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Le Web contient des millions de billets et d’articles. Or, comment développer votre lectorat ? En plus de traiter de sujets pertinents (lire l’article : De quels sujets traiter ? ), vos textes doivent être percutants, attrayants, approfondis et objectifs….
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Tags: Content Marketing, Marketing par contenu
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