Résultat(s) taggés avec ‘Content Marketing’

Les résultats d’un sondage (réalisé par King Fish Media) traitant de marketing et de médias viennent d’être publiés. La tendance est lourde : 86 % des entreprises sondées (230 entreprises US) réalisent ou comptent réaliser leur propre contenu à l’attention de leurs clients et prospects. Pourquoi ? Parce que 74% des répondants estiment que cette avenue offre le meilleure ROI. Je vous invite à télécharger le document complet… toutefois voici quelques extraits….

You are probably seeking to strengthen your business relations and to increase your visibility. You must be thinking: “Content marketing looks promising, but how do I go about it?”…

(Web Presentation) Promote your expertise and offer your customers information and solutions that are really useful. Today, the Internet enables you to directly reach your target audiences. Take advantage of Content Marketing: strengthen your business relations, increase your exposure… and your sales….

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Crank up your communications now.  Don’t dial back your efforts.
The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over….

A conversation is a dialogue that occurs between two or more people, it involves the continuous flow of information from party A to party B and vice versa.  As a company executive, leader, blogger, it is part of your responsibility to make sure that these conversations don’t turn into broadcasts.  …

With podcasts, you can reach your audience through the use of voice. They’re much like your own radio show but listeners can tune in any time they want to. Being able to express emotion and bring personality to your marketing communication can be very powerful. From public relations, customer relationship management, thought leadership, branding, training, to generating leads and sales, all can be done through podcasting. …

More than ever, content marketing is a winning strategy. Why? First, because it yields significant benefits. The forwarding of truly relevant and useful information :
1. favours the dialogue and strengthens ties with existing clients, thereby enhancing cross-selling and client retention;
2. increases visibility and initiates a relationship of trust with potential clients, thereby driving business development, and…

Plus que jamais, le marketing par contenu est une stratégie gagnante. Pourquoi ? Parce que ses retombées sont importantes. La transmission d’information véritablement pertinente et utile…
1. favorise le dialogue et renforce les liens avec les clients actuels, donc rehausse les ventes croisées et la rétention de la clientèle;
2. accroît la visibilité et permet d’amorcer une relation de confiance avec les clients potentiels, donc favorise le développement des affaires….

65% of Chief Marketing Officers and marketing executives said that because of the troubled economy, more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spending….