Result(s) tagged with ‘Content Marketing’

You’ve started a company blog and/or podcast. What comes next? It’s not like someone gives you blog topics and an editorial calendar and suggests which one to post first. Well, here are 17 types of posts and 50 Blog topics marketers could write (post) and talk about (podcast or video). Indeed, it’s becoming ever easier to integrate either podcasts or videos clips into your posts and they are also a great way to offer something a little extra to your readers. …

1. Only content that is intrinsically valuable to your customers will work as a core component of your content strategy. Therefore, you must have a thorough understanding of your customers’ problems and challenges to create content that is truly relevant to them….

After you create your communication tools and put them in your Information Centre, you must ensure that your customers learn about them. Here are the possible ways you can reach your various audiences:…

Rockwell Automation - A global manufacturer goes way beyond promoting its products and services to explaining how it provides solutions….

UK Law Firm Uses Content Marketing to Build Powerful New Brand - read what they have done and the results they got…

Le Web contient des millions de billets et d’articles. Or, comment développer votre lectorat ? En plus de traiter de sujets pertinents (lire l’article : De quels sujets traiter ? ), vos textes doivent être percutants, attrayants, approfondis et objectifs….

There are millions of posts and articles on the Web. So, how do you get more readers? In addition to relevant topics, (see blog - What Should You Talk About), your texts must be compelling, attractive, in depth, and objective….

Every industry has its problems and solutions, its tips, and its news… Theoretically, you could discuss hundreds of topics. But which topics will really get the attention of your target customers and will help increase your sales? Here are four steps that will help you decide on the best topics and the most appropriate means for transmitting your information….

Chaque industrie comporte ses problèmes et ses solutions, ses trucs et astuces, ses nouvelles… En théorie, vous pourriez traiter de centaines de sujets. Mais lesquels vous permettront de capter réellement l’attention et l’intérêt des clients ciblés et contribueront à faire progresser vos ventes ? Voici quatre étapes qui vous permettront de cerner les meilleurs sujets et de choisir le mode de transmission le plus approprié….

If you are a leader in your industry, promote your expertise and offer your customers information and solutions that are really useful. Today, the Internet enables you to directly reach your target audiences. Take advantage of Content Marketing: strengthen your business relations, increase your exposure… and your sales….