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December 31, 1969

Purple Cow (or Flagship) Content (part 4)

10 Outstanding Content Ideas

1. Your biggest tip
What one thing would you tell a newbie to your niche that will serve them best? What recommendations could you make to your peers to help them be better, more efficient, get superior results, save money, half their wasted time, be more fashionable, better looking, more popular, ……

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December 31, 1969

Purple Cow (or Flagship) Content (part 3)

10 Ingredients for Outstanding Content

You now know what outstanding content is (part 1), and why it is so useful (part 2). Practically though, how do you define, recognise and most of all produce outstanding content? Here are 10 common ingredients:…

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December 31, 1969

Purple Cow (or Flagship) Content (part 2)

Why create Outstanding Content?

As with most worthwhile endeavours, Flagship content is hard to produce. You need to put in the time and effort, and that is after thinking up a killer idea. Yes, it is hard work. But it is worth it, worth it in so many ways. Just off the top of my head there are several excellent benefits including:…

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December 31, 1969

Purple Cow (or Flagship) Content (part 1)

What is it?

As Seth Godin says in his book (Purple Cow): Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. A Purple Cow, though. Now that would be interesting….