Le Centre d’information de POD Média vous offre des trucs et des conseils reliés à la réalisation, à l’intégration et à la diffusion de contenu Web, ayant trait particulièrement au marketing par contenu.
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Crank up your communications now. Don’t dial back your efforts. The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over…. |
| Tags: Content Marketing, customer centric, recession |
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A conversation is a dialogue that occurs between two or more people, it involves the continuous flow of information from party A to party B and vice versa. As a company executive, leader, blogger, it is part of your responsibility to make sure that these conversations don’t turn into broadcasts. What do I mean by broadcasts?… |
| Tags: conversation, Social media |
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With podcasts, you can reach your audience through the use of voice. They’re much like your own radio show but listeners can tune in any time they want to. Being able to express emotion and bring personality to your marketing communication can be very powerful. From public relations, customer relationship management, thought leadership, branding, training, to generating leads and sales, all can be done through podcasting. … |
| Tags: balado, Content Marketing, podcast |
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More than ever, content marketing is a winning strategy. Why? First, because it yields significant benefits. The forwarding of truly relevant and useful information : 1. favours the dialogue and strengthens ties with existing clients, thereby enhancing cross-selling and client retention; 2. increases visibility and initiates a relationship of trust with potential clients, thereby driving business development, and… |
| Tags: Content Marketing, Marketing par contenu |
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Plus que jamais, le marketing par contenu est une stratégie gagnante. Pourquoi ? Parce que ses retombées sont importantes. La transmission d’information véritablement pertinente et utile… 1. favorise le dialogue et renforce les liens avec les clients actuels, donc rehausse les ventes croisées et la rétention de la clientèle; 2. accroît la visibilité et permet d’amorcer une relation de confiance avec les clients potentiels, donc favorise le développement des affaires…. |
| Tags: Content Marketing, Marketing par contenu |
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65% of Chief Marketing Officers and marketing executives said that because of the troubled economy, more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spending…. |
| Tags: digital marketing, economic downturn, podcast, Social media |
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You’ve started a company blog and/or podcast. What comes next? It’s not like someone gives you blog topics and an editorial calendar and suggests which one to post first. Well, here are 50 Blog topics marketers could write and talk about for their companies. … |
| Tags: Content Marketing, Marketing par contenu |
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1. Only content that is intrinsically valuable to your customers will work as a core component of your content strategy. Therefore, you must have a thorough understanding of your customers’ problems and challenges to create content that is truly relevant to them…. |
| Tags: Content Marketing, Marketing par contenu |
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After you create your communication tools and put them in your Information Centre, you must ensure that your customers learn about them. Here are the possible ways you can reach your various audiences:… |
| Tags: channels, Content Marketing, delivery |
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Une fois vos outils de communication réalisés et intégrés dans votre Centre d’information, vous devez vous assurer que vos clients en prendront connaissance. Voici les possibilités dont vous disposez pour rejoindre :… |
| Tags: canaux, diffusion, distribution, Marketing par contenu |
Simon Hénault, président
s.henault@podmedia.ca
Téléphone : 514 871-3202, poste 1
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