WORK WITH SIMON

Through CONSULTING SERVICES, TRAINING and the production of value-added CONTENT,
I enable professionals and B2B companies to:

• deliver value on the Web
• accelerate their business development, and
• increase their income

Consulting Services

    Who? What? Where? How?                                   Text – Audio – Video                                 - Draft your profile
                                                                                                                                                                - Seek out your target audience
                                                                                                                                                                - Create communities
                                                                                                                                                                - Strengthen your relations
                                                                                                                                                                - Set up meetings

Training

Training – private (at your offices or Web) and public

1. Why use LINKEDIN to boost your business development? (1.5 hr)

• Why such interest in LinkedIn?
• Welcome to the age of attention and relations
• 5 key advantages of LinkedIn
• An opportunity whose time has come
• The importance of (really) knowing how to use LinkedIn

2. How do you build a compelling LINKEDIN profile? (1.5 hr)

• Who do you want to contact?
• What are their needs?
• What is your unique sales proposal?
• How can you help your target audience
• What content showcases your expertise^^
• How do you compel visitors to act?
• Why and how do you get recommendations?

3. How do you (really) use LINKEDIN to boost your business development?

2 sessions (2 hrs/each + exercises) enabling you to:

• Define your own LinkedIn strategy
• Draw up the ideal profile
• Be found by your target audience
• Find your target audience
• Broaden your network
• Take advantage of LinkedIn groups
• Earn the confidence & trust of your contacts
• Virtual to real: make the leap
• Make the most of your time
• Know and apply best practices

4. How do you build a community of interests with LINKEDIN? (1.5 hr)

• Opinion leader strategy
• Who and how to you invite people to join?
• Negative and positive feedback
• How to showcase your membership
• How to optimize the viral impact
• How to make the leap from virtual to real

5. How do you optimize your business development on the Web? (1.5 hr)

• How to build an effective marketing strategy
• Why paying it forward means you reap the rewards
• Why all social media are not born equal
• How to take advantage of the triple benefits of LinkedIn
• 8 social media success factors
• Homework

(training already offered as part of a Les Affaires Webinar)